WEB

There are different types of websites (eCommerce, software as a service, sales driven, online awareness) and each of these types of sites require a different approach to design. It’s not enough to just provide the shock and awe of a great design, it’s more important to get the user to your desired outcome. If the design doesn’t guide them, it doesn’t matter how great it looks, you could lose business.

Silpada

I was contracted to help reduce the abandonment rate for the Silpada Online Rep Signup. The result was a 40% reduction in abandonment rate within two weeks of implementation.

My Role

Usability Analysis | User Flow | Wire Framing | UI/UX Design | Front-end Development

Other projects included designing and creating the online Style Guide, assisting with the front-end build of the E-commerce redesign and desiging the UI/UX of the Contact Manager web application.
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CivicReady MVP Site

CivicReady is an Emergency Management System designed to quickly and easily inform citizens of emergency situations, stay in contact with citizens, manage shelters, post “missing persons” alerts and more. CivicReady was widely accepted and is being implemented in 1,700 city and county websites across the US, Canada and Australia.

While testing our MVP, we created this site before official launch under our parent company, CivicPlus.

My Role

Site Planning | User Flow | Wire Framing | UI/UX Design | Front-end Development
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CivicReady EMS Admin

The CivicReady EMS Admin web application allows cities and counties to quicly and easily manage an emergency situation from desktop or mobile.

My Role

Co-creator | Product Research & Development | Feature development | User Flow | A/B Testing | UI/UX Design | Front-end Development | Copywriting
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CivicHR Candidate Mining Tool

In addition to CivicReady, we created an HR Management application. One challenge was to create the ability to filter candidates by skills match.

My Role

Feature development | User Flow | A/B Testing | UI/UX Design | Front-end Development | Copywriting

VinSolutions/Autotrader MotoSnap

MotoSnap is the CMS created by VinSolutions/Autotrader used in auto dealers throughout the US. I was contracted to improve the UI/UX and build the front end.

My Role

User Flow | UI/UX Design | Front-end Development

The Astronauts

This is the digital promotions kit for The Astronauts, the most epic band ever! Did I mention I'm the bass player?

After user testing, I saw that weekends were getting the highest traffic. With this and analysing page views I determined that our schedule was most important to visitors

My Role

Creator | Marketing Director | Manager | UI/UX Design | Front-end Development | Copywriting | Audio Engineer | Bass Player
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